The latest ComScore Online Video Rankings, detailing stats and trends in the online video world, have been released. The new report details the state of the industry as of this August, and one of the big stories is that Yahoo has passed Facebook as the second ranked video platform on the Internet, obviously only trailing Google and its YouTube empire. In terms of unique viewers, Yahoo rose 7 million over the past month to 55 million, while Facebook had more than 5 million fewer viewers, dropping to around 47.7 million. Yahoo did lose almost 100 million video views, but they remain well ahead of Facebook in this regard, receiving 529 million views compared to the social networking giant's 261 million. AOL was second in views with 725 million. Facebook's shrinking audience probably had a lot to do with engagement. Facebook averaged just 16 minutes per viewer over the past month, which Yahoo almost quadrupled with its 58 minutes per viewer, 3rd among top players. The 2nd and 4th place finishers in this category (news distributors NDN and AOL, respectively) both saw rises in unique viewers and unique views over the past month. Obviously, Google is still the king across the board, standing miles away and laughing as the other players scratch and claw for second place. The companies various video services (mainly YouTube) accumulated 150 million viewers, 13.7 billion views, and 443 minutes per viewer. However, there is evidence that the gap is shrinking; these numbers are 6.8 million viewers, 5.8 billion views, and around 80 minutes of engagement fewer than last month. Slowly but surely, the rest of the online video world is catching up. Overall, the entire industry had 188 million viewers, 37.6 billion views, and 1,335 minutes (almost one hour) of engagement per viewer. The counting stats are slightly up from last month, while engagement was negligibly down
Source: http://feedproxy.google.com/~r/TubefilterNews/~3/7AN3VNJdvJk/
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