Barack Obama's 2008 presidential campaign was lauded for its embrace of digital tools, as it accomplished unprecendented levels of community engagement from a national politician. The Obama team was on Twitter, Facebook and MySpace, plus it had its own social network, My.BarackObama.com, to boot.
The campaign rallied early adopters generally not engaged in the political process behind the slogan "Change," which drove historic fundraising success. Following Sarah Palin's speech at the Republican National Convention in 2008, the Obama campaign racked the most donations in a single 24-hour period ever -- $10 million from some 130,000 donors.
"Were it not for the Internet, Barack Oba…
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