During Facebook's emergence as a key sports marketing channel in recent years, social media agency Movement Strategy has been among the companies making the biggest mark.
It's built more than 200 custom Facebook apps for teams and leagues since its launch in 2008. In the past week alone, the New York Knicks, Detroit Lions, St. Louis Rams and University of Michigan have all launched products designed by Movement.
Mashable recently caught up with co-founder Jason Mitchell to learn more about how the Facebook app marketplace has developed in four years and what the keys are for sports teams looking to put out an engaging product. The biggest shift Mitchell has seen in sports executives'…
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More About: Facebook, Marketing, Sports
Source: http://feedproxy.google.com/~r/Mashable/~3/Gb3mnLo4x6Q/
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