Monday 22 October 2012
Weather Channel Implements Google Stack for Programmatic Video and Display Management
CHICAGO - In one its first implementation with a major publisher, Google Stack has been intergrated into the Weather Channel's digital operations says Curt Hecht, Chief Revenue Officer, in this interview with Beet.TV In this interveiw, he explains how programmatic selling of video and display assets are now being powered by Google. Google Stack became implemented on the giant site on September 1. Hecht is participant in the Beet.TV Online Video Advertising Summit taking place in Chicago today (9.25)
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