Disney adds 'Star Wars' to its galaxy

Disney's big-bucks purchase of Lucasfilm gives it control of the blockbuster film franchise created by George Lucas. The media giant plans to exploit it through sequels, TV and theme parks.

Adding another marquee pop-culture property to its roster, Walt Disney Co. has agreed to pay $4.05 billion to acquire the company that controls the blockbuster "Star Wars" franchise — allowing Disney to exploit the brand through film, television, consumer products and theme parks.

Source: http://feeds.latimes.com/~r/latimes/news/~3/bv9M3DvJQcE/story01.htm

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