LAS VEGAS — The 2nd Screen Summit at CES marked an "unprecedented gathering of all of the visionaries around the second screen." We had the opportunity to speak with Guy Finley, the Executive Director of the 2nd Screen Society and MESA to find out about how the organization is helping to foster the development of second screen technology. The 2nd Screen Society brings together content holders, advertisers, ad agencies, brands and technology providers behind second screen experiences throughout the year, at events in San Francisco, Los Angeles, New York and Amsterdam in order to "determine where this nascent industry is going." Finley tells us, "We believe that second screen will enable an entirely new way to reach the consumer through brands and through content," and with an estimated 200 to 300 companies actively involved in the space, the 2nd Screen Society provides a year round dialogue to help inspire conversation and advances in the industry. In addition to hosting this day-long event at CES, MESA also released a Lexicon for the 2nd Screen Society featuring twenty-five terms for the second screen, to help newcomers and veterans understand the terminology behind the second screen industry and all that goes along with it. Megan O’Neill
Source: http://blip.tv/beettv/mesa-s-guy-finley-on-fostering-development-of-second-screen-technology-6503924
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