Some movie executives are increasingly skeptical that Facebook ads and promotional campaigns that ask users to 'like' a movie can deliver big box-office returns.
Hollywood's friendship with Facebook is showing signs of strain.
Source: http://feedproxy.google.com/~r/latimes/entertainment/news/~3/I8b3Uvr6dy4/la-fi-ct-hollywood-studios-movie-ads-facebook-20130108,0,2882084.story
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