Tuesday, 6 November 2012

Microsoft Surface: More profit per tablet than Apple's iPad?

Microsoft's Surface with Windows RT tablet will bring in a higher profit-per-tablet sold than Apple's iPad, according to a teardown by IHS iSuppli.

The research firm offered a total bill of materials estimate on Monday, but has since released a more detailed breakdown of each component in Microsoft's tablet. The total cost to build the Surface, with $13 in manufacturing costs included, is $284, IHS claims.

?The Surface represents a key element in Microsoft?s strategy to transform itself from a software maker into a devices-and-services provider,? IHS analyst Andrew Rassweiler said in a statement. ?Key to this strategy is offering hardware products that generate high profits on their own, similar to what Apple has achieved with its iPad line.

Here's the part-by-part breakdown from IHS:

To read this article in full or to leave a comment, please click here

Source: http://www.techhive.com/article/2013587/microsoft-surface-more-profit-per-tablet-than-apples-ipad.html

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