comScore has been working closely with YouTube since last July to provide third party demographics around consumption and demographics.As a result of these efforts, comScore has established a brought "a standardization" around the giant video site -- data which is critical for the content creators, YouTube and brand advertisers, says Eli Goodman, Media Evangelist at comScore in this interview with Beet.TVWe interviewed him on Wednesday at the the International Academy of Web Television (IAWTV
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