Tuesday, 24 April 2012

Online Video Turns Up Heat at Upfronts

The Wall Street Journal reports on the ad dollars that both traditional television and online video outlets can expect from this year's upfronts. They write, "For the first time this year, digital-media companies, including Yahoo Inc., Google Inc. and Google's YouTube video site, are holding their own upfront-like ad-sales presentations this week and next. At these events, online executives are likely to stress the audience shift toward online video.

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Source: http://www.creativeplanetnetwork.com/tags/web-video/online-video-turns-heat-upfronts/59280

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