Explosive Online Video Growth Coming from Greater Engagement Around Premium Programming, comScore's Eli Goodman

The growth in online video consumption in the United States is being driven by increased viewing of long-form programming, such as TV shows and movies, says Eli Goodman, comScore Media Evangelist, in this session from the Beet.TV Executive Retreat in Vieques.Goodman provided a comprehensive overview of the state of the online video marketplace and consumer viewing habits in this 13-minute keynote presentation.About 180 million Web users in the United States are watching about 44 billion videos each month, he explained. While those numbers have been most been steady, growth is coming in engagement with the videos and more time spent viewing.The number of ads viewed in online video has doubled year over year, according to comScore's most recent data. In February, Americans watched 7.5 billion video ads online, up from 3.8 billion a year ago.Goodman emphasized that mobile and tablet viewing is incremental to desktop viewing. "A rising tide lifts all boats," he said. "The entire pie is growing and will continue to grow for some time."Goodman shares many more data points and insights in this video.Daisy WhitneyEditor's Note: Thanks very much to the comScore team and to Eli for participating in the #BeetRetreat. We are grateful for his contributions.

Source: http://blip.tv/beettv/explosive-online-video-growth-coming-from-greater-engagement-around-premium-programming-comscore-s-eli-goodman-6040679

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